ACME
19-03-2011, 01:23 PM
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Coca-Cola secret recipe revealed? It’s the real thing, says radio host
Ed Pilkington in New York
16 February, 2011
The recipe for Coca-Cola has been a secret for almost 125 years. This has been an important part of Coca-Cola’s marketing plans. According to the story, the famous seven flavourings used in the fizzy drink have not changed since Coca-Cola was first made in 1886. Today, people say, only two Coke executives know the recipe. They cannot travel together on the same plane in case there is a crash and the secret dies with them.
Now, one of America’s most famous radio broadcasters says he has discovered the Coke secret. Ira Glass, of the programme This American Life, says he has found a copy of the recipe. People believe the original recipe is kept in a bank in Atlanta.
John Pemberton, an Atlanta chemist, first created the recipe for Coca-Cola. In 1887, he sold the recipe to a businessman who immediately placed it in a local bank so it would be safe.
Glass found a recipe that he believes is the secret formula in an old copy of a local newspaper while he was researching a different story. On an inside page he found an article about the secret formula with seven flavourings. The recipe came from an old notebook that belonged to Pemberton’s best friend, RR Evans. Glass did some research and found the notebook had been passed from generation to generation until it reached a chemist in Georgia called Everett Beal.
The recipe includes extract of coca leaves, caffeine, plenty of sugar, lime juice, vanilla and caramel. Then the seven flavourings are added: alcohol and six oils – orange, lemon, nutmeg, coriander, neroli and cinnamon. The formula is very similar to the recipe described by Mark Pendergrast who wrote a history of Coca-Cola in 1993.
Coke’s secret recipe is actually partly just a myth. The recipe has in fact changed a lot over the last hundred years. Cocaine was removed from the drink in 1904. Coca leaves are still used but only after the cocaine has been removed. In 1980, the company replaced sugar with a cheaper sweetener that is often found in American food and drink.
Despite these changes, one thing has not changed: Coca-Cola keeps its recipe secret. People have been talking about the secret recipe for more than a century and this has been good for business. The company has reacted to the This American Life story in its usual way, stating: “Many people have tried to discover our secret formula but they’ve been unsuccessful.”
First published in The Guardian, 16/02/11
http://www.saudienglish.net/upload/uploads/13005263872.jpg
Coca-Cola secret recipe revealed? It’s the real thing, says radio host
Ed Pilkington in New York
16 February, 2011
The recipe for Coca-Cola has been a secret for almost 125 years. This has been an important part of Coca-Cola’s marketing plans. According to the story, the famous seven flavourings used in the fizzy drink have not changed since Coca-Cola was first made in 1886. Today, people say, only two Coke executives know the recipe. They cannot travel together on the same plane in case there is a crash and the secret dies with them.
Now, one of America’s most famous radio broadcasters says he has discovered the Coke secret. Ira Glass, of the programme This American Life, says he has found a copy of the recipe. People believe the original recipe is kept in a bank in Atlanta.
John Pemberton, an Atlanta chemist, first created the recipe for Coca-Cola. In 1887, he sold the recipe to a businessman who immediately placed it in a local bank so it would be safe.
Glass found a recipe that he believes is the secret formula in an old copy of a local newspaper while he was researching a different story. On an inside page he found an article about the secret formula with seven flavourings. The recipe came from an old notebook that belonged to Pemberton’s best friend, RR Evans. Glass did some research and found the notebook had been passed from generation to generation until it reached a chemist in Georgia called Everett Beal.
The recipe includes extract of coca leaves, caffeine, plenty of sugar, lime juice, vanilla and caramel. Then the seven flavourings are added: alcohol and six oils – orange, lemon, nutmeg, coriander, neroli and cinnamon. The formula is very similar to the recipe described by Mark Pendergrast who wrote a history of Coca-Cola in 1993.
Coke’s secret recipe is actually partly just a myth. The recipe has in fact changed a lot over the last hundred years. Cocaine was removed from the drink in 1904. Coca leaves are still used but only after the cocaine has been removed. In 1980, the company replaced sugar with a cheaper sweetener that is often found in American food and drink.
Despite these changes, one thing has not changed: Coca-Cola keeps its recipe secret. People have been talking about the secret recipe for more than a century and this has been good for business. The company has reacted to the This American Life story in its usual way, stating: “Many people have tried to discover our secret formula but they’ve been unsuccessful.”
First published in The Guardian, 16/02/11