ACME
17-06-2011, 03:42 PM
.
The tongue of the chief coffee taster for
a worldwide chain of coffee shops has been
insured for $13.95m).
Gennaro Pelliccia personally tastes a
sample of each batch of raw coffee beans at
its London plant before they are roasted
and shipped to its stores.
«Му 18 years of experience enable me to
d i s t i n g u i s h between thousands of
flavours,» he says.
Costa Coffee, which sells 108 million cups
of coffee worldwide each year, aims to double
its number of outlets.
The insurance policy was taken out with
Lloyds of London.
«The taste buds of a Master of Coffee are
as important as the vocal cords of a singer
or the legs of a top model, and this is one of
the biggest single insurance policies taken
out for one person,» said a spokesman for
Lloyd's broker Glencairn Limited, which
arranged the insurance cover.
«In my profession my taste buds and
sensory skills are crucial... and allow me to
distinguish any defects,» said Mr Pelliccia
The tongue of the chief coffee taster for
a worldwide chain of coffee shops has been
insured for $13.95m).
Gennaro Pelliccia personally tastes a
sample of each batch of raw coffee beans at
its London plant before they are roasted
and shipped to its stores.
«Му 18 years of experience enable me to
d i s t i n g u i s h between thousands of
flavours,» he says.
Costa Coffee, which sells 108 million cups
of coffee worldwide each year, aims to double
its number of outlets.
The insurance policy was taken out with
Lloyds of London.
«The taste buds of a Master of Coffee are
as important as the vocal cords of a singer
or the legs of a top model, and this is one of
the biggest single insurance policies taken
out for one person,» said a spokesman for
Lloyd's broker Glencairn Limited, which
arranged the insurance cover.
«In my profession my taste buds and
sensory skills are crucial... and allow me to
distinguish any defects,» said Mr Pelliccia